Friday, January 27, 2012

Affiliate Marketing 101: Understanding the Basics

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Affiliate Marketing 101: Understanding the Basics
Imagine a marketing program that can increases sales 10% to 25%--and you don’t pay a dime unless you get results. Sound too good to be true?"



That’s pretty much how affiliate marketing works. Through these online programs, you sign on with a partner that markets your product or service, often through a link or banner ad you place on their website. The affiliate then gets a commission based on sales, visits, or customers that result from those efforts. It’s the ultimate in pay for performance. “An affiliate partner will do a lot of the marketing for you. And you only owe money if they provide the outcome you want,” says Marty Fahncke, president of FawnKey & Associates, a consulting firm with expertise in affiliate marketing.



At the same time, successful affiliate marketing requires understanding some basics. Here’s what you should know:

Evaluate your affiliate marketing channels


Your affiliate can be anything from a website or enewsletter to a shopping portal, to name a few. Fahncke points to one client, a small business selling sunglasses, as a case in point. Perhaps their most successful affiliate is a website devoted to bicycling, which recently included an article about the product and a link to their site. The company pays the affiliate a 20% commission on sales. At the same time, however, the firm uses a variety of other affiliates. The bottom line: “You want a good mix of different types of channels,” says Fahncke.



How many? There’s no magic number. You can make money with perhaps twenty, or in some cases, thousands. It all depends on the quality of the partner. For example, three or four effective affiliates that specialize in search engine optimization can provide you with as much business as hundreds of mediocre websites, especially if they’re not quite the right fit for your product and demographic.

Scrutinize the affiliate marketing commission


Commissions run the gamut, from 3% to as much as 90%, although the average is around 15% to 20%, according to Fahncke. The amount depends on a variety of factors. High volume products, for example, tend to command lower rates. At the same time, you get what you pay for. Take Steven Rothberg, president of CollegeRecruiter.com, a career site for college students and recent graduates. He pays about 50% more than many other companies in order to attract the best affiliates possible. About 10% of his revenues come from his affiliate marketing program.

Focus on recruitment and retention


Recruiting high-quality affiliates is one of the toughest parts. While there are lots of choices out there, finding the right partners, getting their attention and negotiating the final details take time - as long as a year in many cases. How to find them? One possibility is to sign on with an affiliate marketing network like Commission Junction. Almost all of CollegeRecruiter.com’s affiliates, for example, have resulted from its relationship with the network, through a program in which interested affiliates that are a good fit automatically become partners. Another tack: Shawn Collins, co-author of Successful Affiliate Marketing for Merchants (Que, 2001) uses software to determine which affiliates his clients’ competition is using. Then he targets them with phone calls and direct mail.



That’s only the first step. Just because you’ve signed a deal with an affiliate doesn’t mean it will let you go live. To make sure you are “activated”, as Collins puts it, you also need to work constantly at staying top of mind. For example, he will send the top twenty affiliates for each client gifts, and call them at least once a month.

Decide if you’d prefer two tier affiliations


Somewhat like the classic Mary Kay-style Multi-Level Marketing arrangements, these affiliates use a referral network to generate more sales for the company and commissions for themselves. An affiliate that is working with a particular company’s program will attract other partners to join up. It, then, receives commissions from any activity those newer affiliates generate. The system ensures more income for partners throughout the chain and greater visibility for the small business. Plus, “It saves time if you can’t do your own recruiting,” says Collins.

Find the right affiliate solution provider


You need a method for tracking traffic, sales and payments. There are two ways to go about it. One is to install software in-house and do it yourself. That can be a big job, however, especially if you’re short-handed. The other is to hire a third party to provide the technology and customer support needed to facilitate the transaction. You’ll pay a percentage of your affiliate’s commission to the firm.

Watch out for fraud and spam


There are a variety of scams out there, so be careful. One common type works this way: An affiliate earns a commission on an order that they actually place themselves, after which they return the product. Says Fahncke: “The merchant ends up paying a commission on a product they didn’t really sell.” As for spam, you can be held legally responsible for the actions of your affiliates that send out junk mail on your behalf, thanks to the CAN-SPAM Act of 2003.
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Thursday, January 26, 2012

Add Floating Share Buttons To Your Blog’s Sidebar (For Blogspot)

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Apart from working on traffic and search engine optimization (SEO), there’s a need to intergrate your blog with popular social networking platforms. A floating share buttons (social bookmarking) widget by the right of every page is just one of the gadgets you must add to your blog if you intend to get free traffic from facebook and twitter. I wrote a post last week that went viral thanks to the power of facebook sharing. The post received close to 500 facebook likes in just a week! Underestimating the power of share buttons is like neglecting a major source of traffic to your blog. I’ve already written several posts on integrating your blogger hosted site with facebook, google plus and the rest of them. These posts include adding like buttons to individual blog posts, adding google plus buttons to blog posts, facebook comment box for blogger and large share buttons under blog posts among others.

Having a floating share buttons widget makes it even easier for your blog visitors to share your blog posts they find interesting. Unlike the previous ones, it’s easy to get this done as you won’t need to do any sort of HTML editing on your template. The floating sidebar sharing widget comes with the most popular social sites. You can see the widget just at the right side of this page and it scrolls with the page, leaving your visitor no choice but to share your content.
Add Floating Share Buttons To Your Blog’s Sidebar (For Blogspot)

How To Add Floating Share Buttons On The Sidebar

1. Log in to your blogger account and click on Design

2. You’re now looking at your blog’s layout, right? Click on Add A Gadget on the sidebar.

3. Select HTML / Java Script

4. Paste the code below into the box and save. There’s no need for a title.
 
<!--SideBar Floating Share Buttons Code Start-->

<style>

#pageshare {position:fixed; bottom:15%; right:10px; float:left; border: 1px solid black; border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;background-color:#eff3fa;padding:0 0 2px

0;z-index:10;}

#pageshare .sbutton {float:left;clear:both;margin:5px 5px 0 5px;}

.fb_share_count_top {width:48px !important;}

.fb_share_count_top, .fb_share_count_inner {-moz-border-radius:3px;-webkit-border-radius:3px;}

.FBConnectButton_Small, .FBConnectButton_RTL_Small {width:49px !important; -moz-border-radius:3px;-webkit-border-radius:3px;}

.FBConnectButton_Small .FBConnectButton_Text {padding:2px 2px 3px !important;-moz-border-radius:3px;-webkit-border-radius:3px;font-size:8px;}

</style>
<div id='pageshare' title="Share This With Your Friends">
<div class='sbutton' id='gb'><script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><fb:like layout="box_count" show_faces="false" font=""></fb:like></div>
<div class='sbutton' id='rt'><a href="http://twitter.com/share" class="twitter-share-button" data-count="vertical" >Tweet</a><script src='http://platform.twitter.com/widgets.js' type="text/javascript"></script></div>
<div class='sbutton' id='gplusone'><script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script><g:plusone size="tall"></g:plusone></div>
<div class='sbutton' id='su'><script src="http://www.stumbleupon.com/hostedbadge.php?s=5"></script></div>
<div class='sbutton' id='digg' style='margin-left:3px;width:48px'><script src='http://widgets.digg.com/buttons.js' type='text/javascript'></script><a class="DiggThisButton DiggMedium"></a></div>
<div class='sbutton' id='fb'><a name="fb_share" type="box_count" href="http://www.facebook.com/sharer.php">Share</a><script src="http://static.ak.fbcdn.net/connect.php/js/FB.Share" type="text/javascript"></script></div><br/><div style="clear: both;font-size: 9px;text-align:center;"><a href="http://seoforadsense.blogspot.com/2012/01/add-floating-share-buttons-to-your.html" target="blank"><font color="black">[Get This]<font></font></font></a></div></div>
 
<!--SideBar Floating Share Buttons Code End—>


5. Save the widget and preview your blog.

If you already have a google plus button above or below your posts, the one in the widget might not appear. It seems you can’t have two +1 buttons on a page.

If you’re using a dark template, you can try out the code below if you don’t quite like the first one:
 
 
<!--SideBar Floating Share Buttons Code Start-->

<style>

#pageshare {position:fixed; bottom:15%; right:10px; float:left; border: 1px solid black; border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;background-color:#000000;padding:0 0 2px

0;z-index:10;}

#pageshare .sbutton {float:left;clear:both;margin:5px 5px 0 5px;}

.fb_share_count_top {width:48px !important;}

.fb_share_count_top, .fb_share_count_inner {-moz-border-radius:3px;-webkit-border-radius:3px;}

.FBConnectButton_Small, .FBConnectButton_RTL_Small {width:49px !important; -moz-border-radius:3px;-webkit-border-radius:3px;}

.FBConnectButton_Small .FBConnectButton_Text {padding:2px 2px 3px !important;-moz-border-radius:3px;-webkit-border-radius:3px;font-size:8px;}

</style>
<div id='pageshare' title="Share This With Your Friends">
<div class='sbutton' id='gb'><script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><fb:like layout="box_count" show_faces="false" font=""></fb:like></div>
<div class='sbutton' id='rt'><a href="http://twitter.com/share" class="twitter-share-button" data-count="vertical" >Tweet</a><script src='http://platform.twitter.com/widgets.js' type="text/javascript"></script></div>
<div class='sbutton' id='gplusone'><script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script><g:plusone size="tall"></g:plusone></div>
<div class='sbutton' id='su'><script src="http://www.stumbleupon.com/hostedbadge.php?s=5"></script></div>
<div class='sbutton' id='digg' style='margin-left:3px;width:48px'><script src='http://widgets.digg.com/buttons.js' type='text/javascript'></script><a class="DiggThisButton DiggMedium"></a></div>
<div class='sbutton' id='fb'><a name="fb_share" type="box_count" href="http://www.facebook.com/sharer.php">Share</a><script src="http://static.ak.fbcdn.net/connect.php/js/FB.Share" type="text/javascript"></script></div><br/><div style="clear: both;font-size: 9px;text-align:center;"><a href="http://seoforadsense.blogspot.com/2012/01/add-floating-share-buttons-to-your.html" target="blank"><font color="black">[Get This]<font></font></font></a></div></div>

<!--SideBar Floating Share Buttons Code End-->
 
These floating sidebar share buttons will surely make you get more facebook likes. Share this post if you find it helpful.
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Friday, January 6, 2012

SEO Tips : Top 101 SEO Tips To Follow

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SEO Tips : Top 101 SEO Tips To FollowSEO is the process of improving a website or page visibility in the search engines. The more frequently your site appears on search engines the more visitors it will receive. It involves editing your content or your HTML coding increase its relevance to a specific keywords and to remove barriers to the indexing activities of search engines.
For more info on SEO related, search this site. Now let’s get started with our main list.

101 Best SEO Tips

001. Learn SEO.
002. Practice SEO.
003. SEO is not hard to follow.
004. List down your competitors.
005. Get targeted keywords related to your niche.
006. Research which targeted keywords attracts more traffic.
007. Research which targeted keywords attracts less traffic.
008. Know your competitors keywords. [View its source page]
009. Compare your keywords with the competitor’s keywords.
010. Try to use your targeted keyword wherever required.
011. Use keywords in Meta tags.
012. Focus on phrases too.
013. Don’t stuff your Meta tags with keywords. This would penalize your site.
014. Use a maximum of 10 keywords in the Meta keyword section.
015. Try not to exceed more than 400 character spaces in the Meta keyword section.
016. Use them wisely.
017. Don’t just rely on keywords.
018. Don’t sell your keywords.
019. Use Meta tags.
020. Meta tags are important. Don’t ignore them. But don’t rely on them too heavily
021. Insert Meta tags just before the head tag, so it’s the first thing scanned by search engine spiders.
022. Optimize your Meta tags.
023. Treat your Meta title tag like gold.
024. Add an index, follow Meta tag. [Not necessary]
025. Keep it short, sweet and simple.
026. Limit it to 65 characters. They will be cut down if it exceeds. And you won’t like them.
027. If you offer specific service do mention it in the title tag.
028. Make sure every page has a title.
029. Spiders hate untitled page.
030. Try to show website hierarchy for categories and other deep pages in the title.
031. Make sure every page has a unique Meta description, especially for your main homepage.
032. Make sure you clearly define what your blog or website is about in the Meta description. Also in the post pages, specify what the article is about.
033. Try to include your targeted keywords in Meta description.
034. Meta description content should be within the first 150 characters. Try not to exceed more than 300 characters.
035. Submit your blog to googlegoogle blog searchbingyahoo and dmoz.
036. Add your website to Google Webmaster Tools (GWT)
037. Create an HTML sitemap
038. Create an XML sitemap and submit it to GWT
039. Avoid unnecessary or excessive use of coding on a page.
040. Avoid use of JavaScript’s or AJAX in the content area.
041. Avoid using flash objects on a website.
042. Avoid inline styling.
043. Separate styling from page using CSS
044. Use style sheets.
045. Avoid using dynamic URL. [Usually random numbers or letters]
046. If using dynamic URL, avoid using too many parameters
047. Use static URL
048. Try to use keywords in the URL structure.
049. Separate keywords with a DASH [http://www.abc.com/key1-key2-key3]
050. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
051. Be sure that your site has both unique and quality content.
052. Make your title “Catchy”. Organize the body of the post into three parts. Intro > Exploit > Conclusion.
053. Make sure you write more than 300 words [search engines like long posts]
054. Make sure you use your targeted keywords in the 1st Para or 1st sentence of the content.
055. Try using synonyms of your targeted keyword in the content.
056. Maintain an average keyword density of 5% to 7%.
057. Don’t hide text in JavaScript drop-downs.
058. Don’t hide text by making it the same color as the background.
059. Don’t hide text by making it too small for a user to see.
060. Don’t stuff keywords in your text.
061. Bold or italicize important keywords or Para.
062. Use heading tags to denote important text (H1-H6).Make sure you use the H1 tag in your content.
063. Use alt tags
064. Alt tags should be relevant to the image
065. Avoid numbers for naming image. Use keywords separated by dash. [key1-key2.png]
066. Separate the keywords in alt tags by DASH [-] or PLUS sign [+].
067. Don’t use heavy large size images.
068. Interlink pages wherever required.
069. The more a page is interlinked, the more important that page will be deemed.
070. Make sure you use keywords for your hyperlinks.
071. The more interlinks for a page, the more votes for that page.
072. Avoid creating hyperlinks that says “Click Here” or “Read More”.
073. Use title tag for images eg: <img alt=”Key1-Key2″ title=”About image” />
074. Use title tag for links. eg: <a href=”#” title=”About link” href=”link”>Anchor Text&lt</a>
075. Focus on acquiring one-way links from a websites that are similar to your niche (ex: blogging sites should try to get links from other blogging sites).
076. Focus on acquiring one-way links from websites that have high Google Page Rank.
077. Link exchange is good, but don’t follow or rely them heavily.
078. Exchange links with reputed websites
079. Avoid Link Farming.
080. Submit your blog articles and other info related to your niche to DiggSU, or Reddit.
081. Submit your RSS feed to the blogosphere.
082. Use popular forums related to your niche to link back.
083. Link your website to forum signature.
084. Leave comments on popular & related blogs
085. Create profile on FacebookTwitterLinkedIn and others.
086. Use Google analytics to track result.
087. Solve queries on Yahoo answers and Google groups and link relevant articles to your blog.
088. Submit your blog to Technorati. Technorati pages rank well in Yahoo and MSN.
089. Do not submit your blog to 100 irrelevant directories. Submit your blog to directories related to your niche.
090. Submit a guest post to your related niche.
091. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site.
092. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
093. Make sure you leave call to action with your content.
094. Add new, useful content to your site on a regular basis. Fresh content can improve your rankings.
095. Create an RSS feed and optimize the same.
096. If you are offering service or selling products, get your site listed in Google MapsYahoo Locals
097. Don’t kill SEO. SEO is never ending.
098. Be Patient. SEO is not a one shot process.
099. SEO is all about Text, Link, Popularity, and Reputation.
100. Give link love and Get link love.
101.And always try to create a 101 resource list.
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